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Unlocking Success: Strategies in Organisational Change and International Expansion

Explore the critical facets of organisational change management and international expansion strategies in this comprehensive study. Delve into Change Leadership Models like Kotter and Lewin's, analysing their application through the lens of real-world initiatives at Tesco. Additionally, unravel the significance of the Product Life Cycle in enhancing product development speed, market entry efficiency, and distribution channel profitability. The Eclectic Paradigm offers a strategic lens for UK construction companies eyeing international operations, emphasising ownership, location, and internationalisation for sustainable growth in developing markets. Gain insights to navigate the complexities of change and global expansion effectively.

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