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What is Facebook Ad Marketing and Why is It Important?

Facebook ads are a way for businesses to reach their customers on Facebook. Businesses can pay for these ads in one of two ways: Either they can buy them directly from Facebook, or they can use an advertising agency. Facebook ads are set up through the ad manager, which is accessible to anyone who has an account with Facebook. The ad manager allows you to target your audience based on demographics, location, interests and behaviors. When you plan your ad campaign, you can choose a maximum budget that determines how much you will spend each day.

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