That community keeps growing. Even as Jon continues to grow his brand, he also keeps the humility of a small channel and still makes the time to read every single comment on his videos, which averages roughly 500 comments each. He says it’s what keeps him grounded.
"Some of my comments are really touching," Jon explains. One person said, 'I just wanted to let you know that I've been watching you for a couple years, and when I watch one of your videos, I just become happier.' Something as simple as that makes me take a step back as a content creator and take a pause. That guy, whatever is going on in his life, one of my videos gave him a smile that he's not getting in his life. Then you start noticing more of those; more than five, more than 20, possibly more than 100. That's insane! It makes me pretty emotional. And that's where I sort of check myself. I might be doing this for the drive and the daily videos. I’m having a good time doing it but this could be something more for someone else. And that's what I love about content creation."
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