When someone hears about digital marketing, what do they think? A Facebook page, Youtube ads, or anything related to streaming on smartphones. Yes, Digital Marketing has become a buzz all over the internet and has boosted the economy, so every entrepreneur or business must have an online presence.
However, you lose half of the market share if you don’t have an online presence. So, it is essential to know the paradigm of online marketing. With the Covid-19 outbreak, digital marketing has become a way to accelerate growth for start-ups and small enterprises.
However, the question arises, What is the future of digital marketing?
The Future of Digital Marketing
Artificial Intelligence-Based Marketing
Artificial Intelligence is the emulation of human intelligence in machines, and it creates simulation models and personalizes processes on machine learning technologies and virtual assistants. The use of AI has increased tremendously to automate AI-powered solutions. But we can say that many applications will have AI in the Future of Digital Marketing.
Virtual reality helps to bridge the gap between the experience and action. The use of VR in digital experiences can promote products and services. Nowadays, brands like Sephora and Ikea are providing a virtual representation of how their products would seem in real life. Companies are now adopting this approach all over the world. Some people use it on social media apps, while others design their own.