Adaptogen Drink Market is Expanding Rapidly with Promising Growth Prospects
Global adaptogen drink sales are set to be valued at US$ 1,228.2 million by 2024. The market is projected to reach US$ 2,416.8 million by 2034, growing at a CAGR of 6.4% over the assessment period 2024 to 2034.
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Demand Analysis of Adaptogen Drinks
Rising demand for functional beverages is estimated to propel sales in the market. Innovations in formulations of drinks are also likely to propel demand.
Going beyond traditional formats, key companies are using adaptogens in sparkling waters, adaptogen mocktails, and functional shots to expand their portfolios. Increasing demand for clean-label sourced ingredients and surging focus on mental wellness are further anticipated to bolster sales.
Several government and non-profit organizations are hence promoting adaptogen drinks as a natural solution to maintain one’s mental wellness. At the same time, growing demand for ready-to-drink adaptogen beverages through online and offline channels is likely to push sales.
Companies are nowadays offering direct-to-consumer marketing and subscription services for the same. They are also producing personalized beverages based on specific needs, preferences, and lifestyle factors.
Competitive Landscape
The adaptogen drink market has a diverse and dynamic competitive landscape. Leading companies specializing in diverse fields are focusing on research & development to come up with novel formulations.
Key companies are striving to maintain high quality and product authenticity to attract a large consumer base. They are experimenting with different beverages and flavors to meet the growing demand for exotic drinks from millennials.
For instance
• In 2023, Moments, an adaptogenic beverage brand, collaborated with Lululemon, which is the world's largest athleisure brand. Due to their joint efforts, the two brands created a special flavor called ‘Lemon Lemon.’
• In 2022, JOYO relaunched its ready-to-drink (RTD) sparkling teas. These are packed with adaptogens. After the relaunch, the brand is known as ‘Juni.’ It has new packaging, a new vegan formula, and zero sugar.
Key Coverage in Adaptogen Drink Market Research Report
• Adaptogenic Beverages Market Analysis
• New Trend in Non-Alcoholic Beverages For A Better You
• Functional Beverages and their Connection with Adaptogen Drinks
• Adaptogens and Botanical Beverage Infusions Trend
• Insights into Adaptogens in Non-Alcoholic Beverages
• Top Non-Alcoholic Adaptogen Drinks
• Reasons Why Adaptogen Drink is Now a Trend
• The 14 Best Adaptogen Drinks for Boosting Mood
• The Complete Guide to Functional Drinks Like Adaptogen Drinks
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