Cereal Symphony: The Artistry of Flakes in Breakfast Culture
The cereal flakes market is thriving due to health-conscious consumers seeking convenient breakfast options. Growth is driven by urbanization, higher incomes, and changing lifestyles. North America and Europe lead the market, with Asia-Pacific showing rapid expansion thanks to urbanization and rising incomes in countries like China and India.
The market for breakfast cereal items derived from grains—such as corn, rice, wheat and oats—that are then processed into flakes is known as the cereal flakes market. The market for cereal flakes has expanded over time as customers look for easy breakfast options and have become more health-conscious. It is anticipated that the industry would keep expanding due to reasons like changing lifestyles, rising disposable incomes, and increasing urbanisation.
Geographically, the biggest markets for cereal flakes are found in North America and Europe, both of which have a considerable number of well-established companies. Rapid growth is also anticipated in the Asia-Pacific region, mostly due to growing urbanisation in nations like China and India as well as rising disposable incomes.
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In general, there is fierce competition in the cereal flakes market, forcing businesses to continuously innovate and release new goods in an effort to maintain their lead. The market's expansion is anticipated to be hampered, meanwhile, by elements including the high cost of raw materials and the requirement for ongoing product innovation to maintain competitiveness.
Multicereal or multigrain flakes' production and consumption led to the emergence of a new trend in the food and feed sectors. The growing need for whole grains and nutritious cereals enhanced with fibre, minerals, vitamins, and nutrients is satisfied by these multigrain cereal flakes.
Manufacturers are adding nuts and other grains to their product lineup in response to the growing demand for cereal flakes. Oat cereal flakes, which are popular in North America and Europe, have been increasingly popular worldwide in the past several years.
Cereal Flakes Market: Dynamics
Increasing consumption of ready to eat foods is one of the prominent reason behind the escalating growth of cereal flakes market. Changing regulatory scenario has also drastically transformed the consumption of whole grain cereal flakes, especially in developed countries. The growth in the health and wellness segment in the food & beverage sector concurrently aids the growth of the high fiber and grain cereal flakes market. Organic food, high-protein food, gluten-free food, and low-sugar containing food are supporting cousins for the cereal flakes market growth.
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Consumers are faced with an increasing dilemma over the product identification of whole grain and high fiber foods in retail stores. Most of the purchasing of these products is canceled due to their uncertainty of the exact contents of the product, or they think that high protein and fiber claim is just another marketing gimmick. Due to the lack of bold and informative labels on the products, and absence of certifications which scientifically consent their claims, consumers are often forced to opt for other sources of dietary fibers. Lack of consumer knowledge also expected to hinder the cereal flakes market growth.
Cereal Flakes Market: Key Market Participants
Examples of some of the key participants in the cereal flakes market recognized across the value chain include
Kellogg Co. Ltd.
CLEXTRAL
Cereal Food Manufacturing Company
Cereal Planet
Belourthe S.A.
On the basis of product type cereal flakes market can be segmented as
Wheat
Barley
Rice
Maize
Oats
PopCorn
Rye
Others
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