Superfruits Go Mainstream: The Rise of Processed Health
The Processed Superfruits Market is flourishing as a result of growing customer knowledge of health advantages and a need for easily accessible, wholesome products. Packed with vitamins and antioxidants, these superfruits are highly sought after, particularly in the functional food and beverage sector. The market is anticipated to continue growing steadily between 2022 and 2032, with a predicted CAGR of about 5%. The global market is expected to grow from $53.7 million in 2022 to $87.5 million by 2032. There is development in other areas as well, such electricity and liquid, which makes this industry quite attractive for companies.
Because consumers are becoming more aware of the health benefits and are demanding handy, nutrient-dense goods, the market for processed superfruits is growing at an astonishing rate. With the growth of the functional food and beverage industry, processed superfruits are becoming more and more popular. Antioxidants and vitamins abound in these fruits. It is expected that this upward trend would persist, presenting opportunities for participants in the business.
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Over the forecast period of 2022 to 2032, the market for processed superfruits is anticipated to display a consistent CAGR of roughly 5%. By 2032, the global market is expected to have grown from US$ 53.7 million in 2022 to US$ 87.5 million. The power segment, which grew from US $ 28.2 billion at the end of 2016 to US $ 26.8 billion in 2021, according to Future Market Insights’ estimate, experienced a growth rate of 5.1%. The liquid market is expected to grow at a CAGR of 4.9% over the following few years, reaching 94,207 tonnes in volume in 2026.
Key Takeaways
The global processed superfruits market is anticipated to witness robust growth driven by the surging demand for antioxidant-rich superfruits. Consumers are drastically preferring natural food products including processed fruits along with it a higher demand for ready-to-eat (RTE) foods and ready-to-drink (RTP) beverages is also witnessed which is expected to bolster growth in the market. The value of natural foods such as food color and flavor, in addition to several other dietary and functional uses, sums up the growth of the global processed superfruits market.
The escalating beverage segment is predicted to represent a market share of 65.8% of the total global processed superfruits market by the end of 2022. The food segment is anticipated to touch a market valuation of US$ 20.7 Bn by 2032 and record a CAGR of 5.3 % during the forecast period.
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Competitive Landscape
The global market for processed superfruits is known to be fragmented and fiercely competitive owing to the presence of several local and regional rivals. Prominent market players are focusing on employing an array of marketing strategies such as partnerships, expansions, mergers and acquisitions, and collaborations.
More Insights into the Processed Superfruits Market
The U.S. is expected to dominate the global processed superfruits market over the assessment period as it accounted for around $5 billion in market revenue by 2021 with an annual growth rate of 9.8%, according to a new report by Markets. Growth in the market is attributed to the growing demand for natural and healthy foods, as well as the increasing popularity of superfruits among health-conscious consumers.
In emerging economies like India, the processed superfruits market is growing at a rapid pace. The demand for superfruits is driven by the increasing health consciousness among the Indian population. Processed superfruits are rich in vitamins, minerals, and antioxidants, which offer various health benefits.
Processed Super fruits Market by Category
By Fruit Type, Processed Superfruits Market is Segmented as:
Apple
Grape
Acai
Pomegranate
Blueberry
Cranberry
Raspberry
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