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What are open graphs?
Social media platforms utilize the Open Graph protocol to decide how web pages should be displayed when shared on their networks. A set of meta tags that are added to a web page's HTML code to explain details like the title, description, picture, and kind of shared material. Social media networks employ this data to construct an aesthetically appealing and educational preview of the material, increasing the likelihood that viewers will click through to the page. Learn more about the open graphs by joining digital marketing courses in Bangalore.
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The ability to modify how a web page is presented when shared on social media is one of the main advantages of Open Graph. Without Open Graph, social media sites would choose the title, description, and image that will be shown based on their own algorithms, which might not always be precise or suitable for the content. The ability to precisely choose what information is presented thanks to Open Graph increases the likelihood that people will click through to the page.
Open Graph can enhance search engine optimization in addition to increasing content visibility and interaction on social media (SEO). SEO is relying more and more on social signals, such as how often a website is shared or how much engagement it gets. It is possible to indirectly affect a website's search engine position by utilising Open Graph to raise its visibility and interaction on social media.
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What are "do follow" and "no follow" links?
In search engine optimization (SEO), the HTML elements do-follow and no-follow are used to regulate the flow of link juice or PageRank. They are used to tell search engines whether or not to follow a certain link and transmit their value to the connected websites. However, you can learn more about this by enrolling in digital marketing courses in Bangalore.
A do-follow link is a link that passes on the value of the link, also known as link juice, to the linked page. When a page includes a do-follow link, search engines will follow the link and index the linked page, allowing it to receive the value of the link and potentially improve its ranking in search results. Do-follow links are the default setting for links and are considered the standard for most websites.
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No, follow links are also used when linking to affiliate websites, sponsored content, or paid links, as search engines may consider these types of links as attempts to manipulate their rankings and penalize the linking website. In addition, No Follow links can also be used to reduce the risk of passing on link juice to low-quality pages on your own website, thus protecting your overall link profile.
Understanding the distinction between Do Follow and No Follow links and how to use them effectively is crucial. For instance, utilizing an excessive number of "no follow" links might hurt your website's visibility and search engine rating since it tells search engines that you aren't linking to relevant, high-quality material. Using an excessive number of Do Follow links, on the other hand, might provide problems as it may be interpreted as an attempt to influence search engine results and lead to penalties.
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