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Increasing Popularity of OOH Advertisements Driving Transparent Display Demand

The mushrooming demand for transparent displays in outdoor advertisement applications is pushing up their sales across the world. In outdoor advertisement applications, these displays are used for enhancing the aesthetic appeal of advertisements. Moreover, many organizations are increasingly using these displays for promoting their products via digital signage. The growing popularity of transparent digital signage is ascribed to the booming out-of-home (OOH) advertisement industry, which is being driven by the development of several advanced technology-based retail outlets.

Additionally, the increasing advertising expenditure of companies, on account of the growing competition in the retail sector, is also driving the demand for transparent displays around the world. These displays show information regarding services, products, offers, and discounts in a very aesthetically appealing manner. Besides, the growing usage of transparent displays in healthcare applications such as patient checkups and surgeries is also contributing toward their surging sales across the globe.

These displays are being adopted for assisting surgeons during critical procedures. They show patient’s vital signs such as blood pressure, oxygen levels, and heartbeats. Moreover, the expansion of the healthcare industry is positively impacting the worldwide sales of transparent displays. For instance, the U.S. healthcare industry grew by 4.4% in 2018, with an expenditure of more than $3.6 trillion, s per many reports. This massively boosted the demand for transparent displays in the country.

Hence, it is safe to say that these factors are propelling the growth of the global transparent display market. As a result, the market revenue will increase from $524.7 million in 2018 to $4,933.6 million by 2024, while the market will progress at a CAGR of 46.2% from 2019 to 2024. Depending on application, the market is categorized into digital signage, heads up display (HUD), head mounted display (HMD), and smart appliance.

Out of these, the digital signage category dominated the transparent display market in 2018. This was because of the extensive usage of digital signages by end users such as the transportation, retail, education, and healthcare industries. The retail industry is the biggest user of digital signages, followed by the transportation industry. The market is also classified, depending on resolution, into high definition (HD), full HD, and ultra-high definition (UHD). Amongst these, the HD category led the market in 2018.

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