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Fueling the Nation: The Rise of Sports Drinks in the USA

As per the latest recent research report by Future Market Insights, total usa sports drink market sales in the USA are estimated to surge at 3.7% CAGR between 2023 and 2033, reaching a value of US$ 10.9 billion by 2033. In 2023, the USA sports drink market is set to be valued at US$ 7.6 billion.

The US sports drink market is anticipated to grow over the course of the next ten years as a consequence of increased interest in physical fitness, especially among millennials, an increase in sports-related activities, and the release of beverages with organic ingredients.

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Sports drinks are functional beverages that can replenish fluids, carbohydrates, and electrolytes during physical exertion. These drinks are rising in popularity across the USA as more people become health-conscious and seek to get the most out of their workouts.

The nutritious advantages of sports drinks are expected to continue to drive up consumer demand for them. Protein drinks are the most widely used in the sports drink sector across the USA, and they are expected to support the market’s expansion.

Branched amino acids and proteins help to reduce muscle soreness and give the body quick energy during exercises or other activities. Food and beverage makers are now expressing interest in the energy drink and sports drink segments as a result of the rising demand for sports beverages.

Key Takeaways from Market Study

The USA sports drink market is estimated to be valued at US$ 7.6 billion in 2023.
Based on form, the liquid segment holds a prominent market share of 82.0% in the USA sports drink industry.
In terms of distribution channel, the store-based retailing sub-segment of offline category holds around 67.0% share of the USA sports drink industry.
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Competitive Landscape

With increasing penetration of new start-ups, the USA Sports Drink market is becoming highly competitive. In order to gain a competitive edge in the market, companies are utilizing strategies such as new product launches, partnerships, mergers, acquisitions, collaborations, and celebrity endorsements.

Few of the leading companies offering sports drinks in the market include Gatorade, Powerade, Body Armor, Monster Hydro, Aquarius, Melaleuca, Bulletproof FAT water, Honest Sport, Muscle Milk, Staminade, and Hammer Nutrition HEED.

Get More Valuable Insights

Future Market Insights, in its new offering, provides an unbiased analysis of the Sports Drink presenting historical demand data (2018 to 2022) and forecast statistics for the period from 2023 to 2033.

The study incorporates compelling insights on the USA Sports Drink Industry based on product type (isotonic, hypotonic, hypertonic), distribution channel (offline, online retail), flavor (unflavored, flavored), form (powdered, liquid), packaging material (metal, pet/plastic, glass).

About the Food & Beverage Division at Future Market Insights

Expert analysis, actionable insights, and strategic recommendations – the food & beverage team at Future Market Insights helps clients from all over the globe with their unique business intelligence needs. With a repertoire of over 1,000 reports and 1 million+ data points, the team has analyzed the food & beverage industry lucidly in 50+ countries for over a decade. The team provides end-to-end research and consulting services; reach out to explore how we can help.

USA Sports Drink Market by Category

By Product Type:

Isotonic
Hypotonic
Hypertonic
By Distribution Channel:

Offline
Store-Based Retailing
Hypermarkets /Supermarket
Convenience Stores
Mom and Pop Stores
Discount Stores
Specialty Stores
Independent Small Groceries