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Beyond Gluten: Exploring the Expansive US$ 14 Billion Market

The Gluten-Free Food Market hasseen impressive expansion in the last few years, driven by dietary restrictions and a rise in health consciousness. For those with celiac disease and gluten sensitivity, consumers look for alternate gluten-free products. The market is growing as a result of creative product creation, expanded distribution options, and growing public awareness of the health risks associated with gluten.

The size of the global gluten-free foods market is anticipated to increase from US$ 6.7 billion in 2022 to US$ 14 billion in 2032, with a CAGR of 7.5% over the forecast period (2022-2032).

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The dramatic increase in celiac disease and other gluten-related sensitivity cases is one of the primary causes driving demand for gluten-free meals. The Celiac Disease Foundation reports that over 80% of Americans are unaware they have celiac disease.

Likewise, it is anticipated that during the predicted period of time, increased public knowledge of the health benefits of gluten-free products will contribute to a greater level of popular acceptance of these products. In recent months, a number of food production businesses have concentrated on developing gluten-free products in order to meet the growing demand from consumers.

In addition, the industry is expanding due to changes in distribution strategies, marketing campaigns maturing, and millennial demand. Price sensitivity is expected to restrain the expansion of the gluten-free food sector, nevertheless.

Key Takeaways from Market Study

By product type, bakery products segment is expected to dominate the global gluten-free food market during the assessment period.
By form, demand for solid gluten-free food products is likely to grow at higher CAGR throughout the forecast period.
The North America gluten free food market is expected to witness a lucrative growth rate of 7.3% during the forecast period.
Competitive Landscape

The gluten free food market is fragmented among multinational companies such as General Mills, The Kraft Heinz Company, Kellogg’s Company to name a few, as well as regional players who are competing to gain major market shares. Key manufacturers have set their focus on organic business strategies such as introducing new products to their portfolio to cater to the shifting demand of consumers for gluten free food items along with inorganic strategies like mergers and acquisitions:

Veripan announced the launch of their first gluten free flour especially for the preparation of gluten free bakery products, to meet the rising demand for gluten free food from the consumers due to rising cases of celiac disease, food allergies and health consciousness.
Enjoy Life Foods, a snack manufacturing company based out of the U.S was acquired by Mondelez International Inc., as a strategic move to expand their portfolio in gluten free products.

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Gluten-Free Food Market by Category

By Product Type, Gluten-Free Food Market is Segmented as:

Infant Formula
Bakery Products
Pasta
Dairy Products
Ready Meals
Other Product Types
By Form, Gluten-Free Food Market is Segmented as:

Liquid Form
Solid Form
By Source, Gluten-Free Food Market is Segmented as:

Animal Sources
Dairy
Meat
Plant Sources
Pulses
Oilseed
Rice
Corn
Others