The Evolution of Drinking: Exploring the Growth Trajectory of RTD Cocktails
owth from 2023 to 2033. According to the research report published by Future Market Insights, the global market is predicted to surpass a valuation of US$ 36,504 million in 2023. It is anticipated to hit a valuation of US$ 89,334.7 million by 2033. The market is estimated to showcase a staggering CAGR of 9% from 2023 to 2033.
Ready-to-drink (RTD) cocktails are alcoholic drinks that come in a box. It is expected that their quick and easy consumption habits will have a big impact on market growth. Market expansion is aided by increasing urbanisation and changing customer inclinations and preferences. RTD beverages come in a variety of flavours, giving customers plenty of alternatives to choose from to fit their tastes. When attending events, parties, and other social gatherings, millennials like to sip on their RTD drinks. Increased consumption of RTD cocktails is expected to fuel market growth, especially among millennials.
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The market is anticipated to rise as a result of the developing e-commerce industry. Customers who purchase RTD cocktails online have a wide selection to pick from. Online shopping’s simplicity and convenience will probably increase sales of RTD cocktails during the projection period. Retailers are increasingly providing personalised recommendations and subscription services in order to meet the increased demand. Online sales of RTD cocktails are expected to rise in popularity and support market progress.
Key Takeaways from RTD Cocktail Market:
The global RTD cocktail market expanded at a modest CAGR of 1.7% from 2018 to 2022.
In 2018, the global market size stood at US$ 32,851.2 million.
In 2022, the global RTD cocktail market size accounted for US$ 35,100.00 million in 2022.
The cider segment captured a generous 21.80% market share in 2022.
In 2022, the flavored RTD cocktail segment captured a staggering 78% market share.
Recent Developments Observed by FMI:
Topo Chico Spirited introduced a new line of RTD cocktails in April 2023. The new RTD cocktails are modelled after traditional cocktails. Tequila & Grapefruit, Tequila & Lime, and Vodka & Lemon are the three brand-new flavours.
Chicago-based Crafthouse Cocktails introduced two new limited-edition RTD cocktails in March 2023. Vodka Soda and Gin & Tonic, the new flavours, cost about $5.99 per can.
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RTD Cocktail Market Segmentation
By Product Type:
Cider
Gin
Vodka
Wine
Whiskey
Rum
Hard Seltzer
Cocktail
By Flavor:
Natural/Unflavored
Flavored
By Packaging:
Bottle
Can