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Balancing Health and Taste: The Growing Appeal of Functional Beverages

The global breakfast cereal market is set to witness growth at a CAGR of 4.4% and is anticipated to reach a valuation of around US$ 65.1 Billion by 2032.

Since cereal is a healthier option than a cooked breakfast, it is frequently eaten as a filler and snack between meals. Because there is a growing demand for gluten-free products, ready-to-eat cereals such as muesli and cornflakes are common choices for breakfast in both Europe and North America.

It is projected that hot cereal sales will increase over the projected period. The rising demand for nutrient-dense breakfast options is propelling the growth of multigrain cereals, which consist of grains, legumes, and seeds.

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The demand for hot cereals is being driven by growing knowledge of the health benefits of whole grain and organic cereals. In addition, it is anticipated that the addition of unique flavours to products would increase demand because they will produce novel tastes.

Breakfast cereal consumption is highest in North America, where both ready-to-eat and hot cereals are highly preferred. International players are establishing their distribution networks in nations like India, Japan, and China, and East Asia and South Asia are following suit.

Key Takeaways:

Based on nature, sales of conventional breakfast cereals are anticipated to account for around 86% of the total market share in 2022.
The North American breakfast cereal market is anticipated to dominate the global market with a market share of around 27.9% in 2022, but East Asia is expected to witness a lucrative growth rate during the forecast period.

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Breakfast cereal Market by Category

By Nature:

Organic
Conventional
By Product Type:

Ready-to-Eat
Hot Cereal
By Sales Channel:

Modern Trade
Traditional Grocery Stores
Convenience Stores
Specialty Stores
Online Retail Stores
Others
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