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Tailored Wellness: The Rising Trend of Pet Dietary Supplements

The pet dietary supplement market is estimated to expand at a constant CAGR of 7.3% over the projection period. The market is expected to generate sales of US$ 8.7 billion by 2033, with a share of US$ 4.3 billion in 2023.

With the rise in popularity of pet ownership, pet owners are increasingly treating their animals as equals and attempting to provide them with the best food possible for their health, a trend called as “pet humanization.” Pet parenting, also referred to as “humanising” pets, has increased the demand for nutritional supplements for animals.

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The increased frequency of the introduction of novel formulations into the market mirrors this tendency. Pet Food Processing reports that 45 new dietary supplements for animals were introduced in 2020. The market for pet dietary supplements is driven by the owners’ affection for their animals, in addition to the fact that supplements guarantee the pets’ correct nutrition, which store-bought pet diets may lack. Additionally, millennial pet owners are interested in dietary supplements for animals.

Probiotic Supplements to Be Highly Sought-after

Probiotic pills are utilised for dogs, just as they are for humans, to promote regularity and intestinal health. Probiotic dietary supplements make it easier for the digestive system’s beneficial bacteria to be regulated and break down dog food so that nutrients may be collected more effectively. The growth of dangerous bacteria, such as E. coli, which can infect humans and pets, can also be slowed down by probiotic supplements.

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Key Takeaways from the Pet Dietary Supplements Market Study

FMI in its latest study has forecast the pet dietary supplements market to rise at a CAGR of 7.1% between 2020 and 2030The U.S. will continue exhibiting strong demand and account for nearly 88% of the North America market.

Disruptions Caused Due to COVID-19 Impacting Sales

The current pandemic outbreak has posed numerous challenges on the part of supply side and demand side. The temporary regulation imposed by regional governments to restrict the movement has impacted supply chains drastically. Besides this, the spectacular shift from discretionary spending to essential goods has further negatively impacted the market growth.

Who is winning?

A few of the key players in the pet dietary supplements market are Nestle SA, Mars Incorporated, NOW Foods, Blue Buffalo Co Ltd., Ark Naturals, Virbac, Novotech Nutraceuticals, Inc., Zoetis, PetAG, Inc., VetClassics and GNC, among others.

Companies operating in the market are increasingly investing in product development with an aim to gain a competitive advantage over other players operating in the market.

Pet Dietary Supplements Market by Category Product Type

Glucosamine
Probiotics
Multivitamins
Omega-3 fatty acids
Others
Application

Joint Health
Digestive Health
Weight Management
Skin and Coat Health
Dental Care
Others
Form

Capsules
Tablets
Powder
Others