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Crunching Numbers: The Dynamic Growth of the Breakfast Cereal Industry


The global breakfast cereal market is set to witness growth at a CAGR of 4.4% and is anticipated to reach a valuation of around US$ 65.1 Billion by 2032.

Since cereal is a healthier option than a cooked breakfast, it is frequently eaten as a filler and snack between meals. Because there is a growing demand for gluten-free products, ready-to-eat cereals such as muesli and cornflakes are common choices for breakfast in both Europe and North America.

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The demand for hot cereals is being driven by growing knowledge of the health benefits of whole grain and organic cereals. In addition, it is anticipated that the addition of unique flavours to products would increase demand because they will produce novel tastes.

Key Takeaways:

Based on nature, sales of conventional breakfast cereals are anticipated to account for around 86% of the total market share in 2022.
The North American breakfast cereal market is anticipated to dominate the global market with a market share of around 27.9% in 2022, but East Asia is expected to witness a lucrative growth rate during the forecast period.
On the basis of sales channels, modern trade is expected to hold a dominating share in 2022.
Based on product type, ready-to-eat breakfast cereal is dominating the global market with a market share of more than 60% in 2022.
Competitive Landscape

The top breakfast cereal manufacturers are likely to expand their market presence attributed to the increasing demand for convenient and healthy food products. In recent years, most consumers have focused heavily on minimizing their calorie intake by adopting top cereal brands and replacing the traditional breakfast choices with better and healthier breakfast cereal brands.

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Breakfast cereal Market by Category

By Nature:

Organic
Conventional
By Product Type:

Ready-to-Eat
Hot Cereal
By Sales Channel:

Modern Trade
Traditional Grocery Stores
Convenience Stores
Specialty Stores
Online Retail Stores
Others