Who is in your network?

Unravelling the IKEA Effect: Exploring the Impact of Labor on Product Valuation

This study delves into the fascinating phenomenon known as the IKEA effect, where individuals tend to overvalue products they self-assemble. Investigating the intricate interplay between labour and love, the research explores the conditions fostering this bias and compares the perceived value of self-assembled products to pre-assembled counterparts. Delving into the psychology behind the IKEA effect, the study sheds light on why people cherish their amateur creations, offering insights into marketing strategies and consumer behaviour.

https://www.dissertationhomewo....rk.com/samples/assig