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Ellyse Perry profile picture
Ellyse Perry
2 yrs

Unravelling the IKEA Effect: Exploring the Impact of Labor on Product Valuation

This study delves into the fascinating phenomenon known as the IKEA effect, where individuals tend to overvalue products they self-assemble. Investigating the intricate interplay between labour and love, the research explores the conditions fostering this bias and compares the perceived value of self-assembled products to pre-assembled counterparts. Delving into the psychology behind the IKEA effect, the study sheds light on why people cherish their amateur creations, offering insights into marketing strategies and consumer behaviour.

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Engaged in business and social networking. Promote your brand; Create Funding Campaign; Post new Jobs; Create, post and manage marketplace. Start social groups and post events. Upload videos, music, and photos.

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