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Licensed Sports Merchandise Market Growth Analysis, Segmentation, Size, Share, Trend, Future Demand and Leading Players Updates by Forecast to 2033

The size of the global licensed sports merchandise market has been assessed at US$ 35.12 billion in 2023 and is expected to expand at a CAGR of 4.9% between 2023 and 2033. The size of the global market is forecast to reach US$ 56.67 billion by 2033.
One of the main drivers of the market’s expansion is surging sports fans, which is further fuelled by urbanization trends and the expansion of the online retail industry. The number of national and international sports leagues has significantly increased, which is fuelling the market growth.
Attractive Investment Drivers
The growing popularity of products such as phone cases, mugs, helmets, balls, key chains, and wallets among young people in support of their favorite teams is likely to drive the growth of the licensed sports merchandise market over the forecast period. The growing interest among young people in numerous national and international leagues is anticipated to foster licensed sports merchandise market expansion.
The global licensed sports merchandise market, including t-shirts, tops, sweatshirts, hoodies, jackets, bottom wear, caps, and hats, among other items, is expanding. Therefore, growing consumer buying power and increasing investments in sports licensing are driving the market’s expansion.
Market Potential
Government officials’ growing involvement in licensed sports merchandise boosts the market share of such products and creates additional chances for industry participants.
In addition, the massive fan bases for athletic events and leagues in many regions of the world due to television exposure generate profitable growth potential for the foreseeable future.
What Factors Bottleneck the Market?
One of the key inhibitors to the licensed sports merchandise market growth may be the prevalence of counterfeit sports merchandise across the globe. The forecasted growth of the market may be hampered by the rising cost of goods.
Due to the coronavirus outbreak, which has affected investments and disturbed the supply chain, it is anticipated that market growth may face difficulties. During the research time, one of the hurdles for the market may potentially be the strict government regulations governing licensed sports merchandise.
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Key Takeaways
With a share of roughly 33.7%, the Others category held the majority of the market by product type until 2033.
The product type category’s Others segment may expand at a CAGR of 7.3% between 2023 and 2033.
The offline sector’s revenue shares in the distribution channel segment reached 70.6% over the predicted period of 2023 to 2033.
North America may capture close to 34.5% of the market with a CAGR of 6.7% from 2023 to 2033.