The global Mobile Value Added Services (MVAS) market size was USD 742.26 Billion in 2021, and is expected to register a revenue CAGR of 15.1% during the forecast period. Increasing need for enhancing user experience and functionality, increasing need to stimulate demand for core services, and increasing demand for Over-the-top (OTT) and mobile TV services are major factors expected to drive market revenue growth during the forecast period.

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