The Role of Data Fidelity in Modern Media Management - In the increasingly complex and ever-evolving world of performance marketing

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The Importance of Data Fidelity in Driving Ad Strategy | MarTech Cube
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The Importance of Data Fidelity in Driving Ad Strategy | MarTech Cube

Trusting performance data and the way it's managed is described as "Data Fidelity." This article by Tyler Savage highlights the challenges of modern advertising