The goal of every business is to meet customer demand. This is especially true in the manufacturing and supply chain industries, where the focus is on delivering the right product, to the right place, at the right time – without overproducing or holding too much inventory. To achieve this goal, both managers and analysts must have a deep understanding of customer behaviour and be able to predict future demand. In other words, they need to understand the complete supply chain from end to end clearly. This is where supply chain analytics comes in.
https://blog.imarticus.org/how....-supply-chain-analyt
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