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All industries big or small, largely focus on analysing their performance to drive better business outcomes and accelerate growth through a method called performance analytics. Business performance evaluation involves assessing a company's ability to achieve its goals and generate profits from the resources it utilises.

The evaluation of business performance is crucial for companies to remain competitive and successful. By regularly monitoring and analysing KPIs, businesses can identify potential issues before they become major problems and take corrective actions to improve their performance. Performance analytics is thus an integral part of business management and students who take up a BBA in Business Analytics have a thorough understanding of it.
https://blog.imarticus.org/wha....t-is-performance-ana